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-- sign in register for free competition contact us search links on vetgrad the web vetgrad latest news entries about to close for the 2018 ‘bvdzero award’ 25/06/2018 home home vetboss deal 10 minute top up clinical - 10 min small animal - 10 min farm animal - 10 min equine - 10 min exotic - 10 min employment - 10 min finance - 10 min business - 10 min cpd free online business cpd free business cpd free online cpd free online small animal cpd free online farm animal cpd free online equine cpd free online exotics cpd free cpd courses cpd guidance cpd courses business cpd small animal cpd farm courses equine courses exotics courses pdp/pdr resources clinical equine exotics farm animal small animal journals new - books merck noah consultant normal? how to clinical how to - small how to - farm how to - exotics how to - equine need to know social events business news veterinary news product news jobs browse cvs opportunities free job listings recruitment agencies recruit - vets recruit - nurses recruit - support staff why bother? sign in register for free competition contact us home vetboss deal 10 minute top up cpd pdp/pdr resources how to need to know jobs why bother? strategic options to increase your cat business part 1 1/ five possible scenarios given the difficulties faced by vets in maximising the full potential of the feline population in the majority of developed markets and certain developing markets, it is important to approach the problem from a strategic point of view to minimise the gap between the demands of this clientele and the services offered by the clinic. several possibilities are available. schematically we will concentrate on five, from the most radical to the most simple: turn an existing clinic into a specialist cat-only clinic; open a new clinic dedicated to cats; propose a home-visit service notably for cats; organise a “feline unit” within an existing clinic; and lastly improve the services destined for cats within an existing clinic. a) scenario 1 the transformation of an existing clinic into a feline-only practice is possible; several examples can be found in different countries. the main advantage of such a transformation is to offer cats and their owners a completely dedicated site, team, and range of services and products. this makes it possible to provide this clientele with the two key elements they are particularly concerned about: • a calm, comfortable, and “cat-friendly” atmosphere, mainly characterised by the absence of sudden noises, odours, and bustle, i.e. no dogs! • a perfectly well tuned team in their approach to cats, the way they are handled, examined, and by offering a range of services, products, and advice that are perfectly adapted to these pets and their owners. however, the conversion of the clinic presents a large number of difficulties. here are the main concerns: • exclusion of a significant portion of the current clientele; • sudden loss of a significant share of the activity and revenue; • the need to train the team with a significant risk of not being able to retain certain individuals with the associated problems; • the need to adapt and update the premises and equipment. in short, this first option can only be advised in structures that are already primarily geared towards cats, notably in urban centres in countries where the feline population is very dominant. b) scenario 2 the second strategic option – opening a new clinic exclusively designed for cats – makes it possible to maintain the advantages of scenario one whilst minimising the disadvantages. this either involves creating something from nothing where one suffers the disadvantages of any new veterinary business venture (slow to develop, difficulties in sizing the clinic from the start to the right level, managing initial recruitment, managing growth, etc.). alternatively, the creation of an additional site adjacent to an existing clinic; here one is hoping that the additional business, brought about by the increased attractiveness to feline clientele will compensate for the extra cost of opening the new site (increased costs of personnel, renting the premises and equipment). in the latter case, it is possible to only provide general services on the feline site, whilst maintaining all emergency work (out of hours, sundays, bank holidays) on the existing site. in summary, this option should be considered by all practices that already have a “group” of three or more clinics within the same catchment area and that are considering their potential for growth. the larger the catchment area and the higher the percentage of cat ownership, the more attractive this option becomes. considering the hypothesis that a cat-only clinic could attract 10% of the feline clientele in its catchment area, and that one needs 2,000 patients to make this type of clinic work (with two full-time equivalent veterinarians), such a strategy is theoretically possible when the population within 20 minutes of the site is greater than 120,000 inhabitants in france (cat ownership rate of 16.9%), more than 100,000 in switzerland (cat ownership at 19.4%), and more than 200,000 inhabitants in germany (ownership 10%), or more than 280,000 in spain (ownership 7.4%). c) scenario 3 the creation of a home-visit service provides a good solution to a specific concern of cat owners and cats: their particular aversion to visiting the clinic. by conducting the veterinary consultation at the owner’s home, in a familiar environment for the pet, one can hope to overcome this problem. the fact remains that there are very few such models in the world and when they do exist, they are rarely financially rewarding. this can be explained by two major disadvantages: • the standard technical difficulty of any at-home service: it is difficult to produce a quality service in the absence of a standardised consulting-room and utilising only means that can be employed at the client’s home. • an economic difficulty: the previous point results in low productivity due to significant time being lost; this is compounded by the problem of travel, which is very expensive due to wasted time and to a lesser extent to the direct costs (car, petrol, etc.). see box belox . d) scenario 4 the fourth possibility, the creation of a “feline unit” within an existing clinic, makes it possible to meet the specific needs of the feline clientele within the context of an existing site, by maximising the synergies with the rest of the clinic (surgery, imagery, laboratory, etc.). this involves the creation of at least a dedicated reception room, consultation-room and hospitalisation area. it is also important to have a team (veterinarian and support staff) that, if not completely dedicated, are at least trained in the requirements of the feline clientele. many clinics have already partially implemented this strategy, notably with a specific reception area and/or a dedicated hospitalisation area, but very few have taken the approach to its optimum level. the main difficulties that explain this shortfall are as follows: • physical constraints in terms of the premises; • organisational constraints in terms of the personnel; • the running of the clinic becomes less flexible, which eventually leads to numerous deviations from the original plan (the dedicated consultation-room for cats is sometimes used for dogs, the same for the reception area, or more rarely the hospitalisation area). overall, we believe that this approach needs to be systematically studied by the largest clinics in terms of floor space and in terms of the number of staff, particularly in the zones or countries in which the canine clientele is dominant, but also where cats are becoming more numerous and where their owners have increasing expectations. keep in mind that the floor space requirement for a feline unit is less because of the possibility of smaller rooms. e) scenario 5 sometimes however, it is not possible to organise a true “feline section” within

URL analysis for vetboss.co.uk

https://vetboss.co.uk/welcome.php/how_to/clinical-how_to/how_to_-_equine
https://vetboss.co.uk/welcome.php/cpd/free_online_business_cpd
https://vetboss.co.uk/welcome.php/jobs/recruitment_agencies/recruit_-_support_staff
https://vetboss.co.uk/welcome.php/how_to/clinical-how_to/how_to_-_exotics
https://vetboss.co.uk/welcome.php/jobs/free_job_listings
https://vetboss.co.uk/welcome.php/competition-logged_out
https://vetboss.co.uk/welcome.php/cpd/cpd_guidance
https://vetboss.co.uk/welcome.php/cpd/free_online_cpd
https://vetboss.co.uk/welcome.php/jobs/recruitment_agencies
https://vetboss.co.uk/welcome.php/resources/clinical-resources/normal
https://vetboss.co.uk/welcome.php/cpd/free_online_cpd/free_online_equine_cpd
https://vetboss.co.uk/welcome.php/clickthrough.php?sourceid=2&url=http%3a%2f%2fvetboss.co.uk%2fjobs%2ffree_job_listings&type=banner
https://vetboss.co.uk/welcome.php/resources/clinical-resources/new_-_books
https://vetboss.co.uk/welcome.php/jobs/opportunities
https://vetboss.co.uk/welcome.php/resources/clinical-resources/small_animal

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DISCLAIMER
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for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2017.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
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